
Why narrowing our focus can broaden our appeal
Trying to make a product that pleases everyone, we please no one. Finding our customers' Jobs To Be Done guides us to make better yet less instinctive choices.
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Trying to make a product that pleases everyone, we please no one. Finding our customers' Jobs To Be Done guides us to make better yet less instinctive choices.
Flavian and Woody present Dantotsu Radical Quality and what they experimented.
How we used interviews and Go&See to discover our user's emotions and increase the retention of our product.
Delivering what customers want on time is a problem for all companies, not just small and medium-sized manufacturers.
Our users can make genuine errors. Let's see how we can use their feedback to increase their autonomy.
Bugs slow our companies down. How can we use them as a stepping stone for engineering excellence?