Breaking the sales addiction: rethinking growth
Should we invest in sales or product capabilities? Sandrine argues for a healthy balance.
Should we invest in sales or product capabilities? Sandrine argues for a healthy balance.
After a rocky launch, Alexandre's team harnesses lawyers' feedback to align their product better with clearer user preferences.
In this excerpt from our upcoming book, Sandrine shares a big aha moment: making great products starts with developing people's thinking.
Heritage vs Legacy: Discover how a redesign mishap changed Claire's mind on product innovation.
Surya shares her experience leading the product development of a new product concept in record time.
Trying to make a product that pleases everyone, we please no one. Finding our customers' Jobs To Be Done guides us to make better yet less instinctive choices.