Beyond features: crafting apps users love
Learn how an app almost failed by overextending, and how a shift from feature-overload to value-centricity could have turned things around.
Job To Be Done
How I stopped fearing the product backlog
Surya shares her experience leading the product development of a new product concept in record time.
Why narrowing our focus can broaden our appeal
Trying to make a product that pleases everyone, we please no one. Finding our customers' Jobs To Be Done guides us to make better yet less instinctive choices.